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Old Mar 2, 2026 | 4:31 am
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JALPak
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JAL Management Vision 2035 (spoiler: kind of bad news)

https://press.jal.co.jp/en/release/202603/009316.html

- introduce fuel surcharge on domestic routes from April 2027
- target 10% margin for domestic network
- unify the long-haul and medium-haul business class. All suites seats are coming so goodbye SS, SSII, and SSIII even though they have suite in their name. This probably means Unity for 787 as well?
- JL plans to double the miles issued through partnership and exchange partner. The baseline already includes Capital One and Bilt. So good luck finding awards when other exchange partners join and probably more devaluation coming?
- the new slogan is now “Soaring Together”, but it sounds more like sore-ing together to me after skimming through what are in store.
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