That sounds about right.

We can guesstimate PCE inflation (that's the Fed's preferred inflation measure) of roughly 20% between the last major devaluation in March 2022 and the current one coming up in May 2026. [Looking at the dates devaluations go into effect.] On top of the "major" restructurings, WoH has annual category creep (e.g., in 2025, 118 hotels moved up, 33 moved down; in 2024, 137 hotels moved up, 46 moved down etc.).

Overall, I would argue this devaluation is sizable in real terms, significantly bigger than what Hyatt needed to do to keep up with the general price level. Of course, you could argue that luxury hotel price inflation exceeded general inflation, particularly in the US or Japan. Still, it seems quite a massive hike to me, all things considered. Not happy.