I was talking to this guy recently. He said something like money is a small price to pay for creating memories, or he’ll pay anything to create good memories.
It’s possible there’s endless supply of people like that.
Just look at all the folks who dish out $2k a day for private ski lesson at Vail.
Hyatt has done the research and they will get what they can.

Me, I collect my points and elite QN mostly through credit card and lower-tier properties, then cash out at resorts and GH Tokyo.
That strategy may no longer work 2 years from now or even 6 months from now. WOH may eventually evolve into a program where I collect my points at lower-tiers, cash out at lower-tiers.
But then what’s the point of 4pm checkout or free breakfast at Hyatt House right?