Yeah I had mentioned in my post last night that from a PR perspective Hyatt had made a mistake with dumping such a massive negative change on people with nothing to soften the blow.

That means that the narrative moving forward these next few months is going to just focus and spin on the negative changes. This will be amplified with the hotel category devaluations in April and the actual release of the award calendars with these changes in May. Especially with no explicit statements that besides electronic points transfers and expanded award calendars for elites, we can’t expect any positive changes.

I remember the blowback delta got a few years ago when they rolled out a massive devaluation of the program all at once. They pulled back pretty quickly but have been implementing these changes more gradually and the blowback is now more incremental grumbling. I don’t see Hyatt backing off on this unfortunately.

I guess It’s better to just slowly turn up the heat of the pot than drop the frog into already boiling water.