Hyatt is listening for sure. Paying close attention to what it's customers are telling it... problem is too many people don't realize the customers are the hotels not the guests. Hotels, especially high end ones, don't want point redemptions at all (which ironically eliminates the entire purpose of a "loyalty" program).

Hyatt will do everything it can to keep creating opportunities for adding rooms and properties because it sounds great on the shareholder calls and enables high level corpospeak gobbledygook. The path to this is making more brands that have stated abilities to ignore benefits (Studios, destination, caption etc etc etc) in order to be more attractive to more owners and pandering to existing hotels that want the business the flag brings but hate all the parasitic filth that expect benefits they earned to be honored. Hyatt is Hilton or Marriott now just without the footprint.

Pretty sure this is my last year of glob. Sad end for me after almost 2 decades of diamond glob and needing about 6 more years to ltg. Hyatt loyalty has become so much of an increasing chore the last decade and it just isn't worth it anymore. Just another homogenized post ipo greedy consumer exploitation machine.