Originally Posted by
Dave Noble
What does it matter how thry reach that level ? it makes perfect sense to me that those that are the most valuable customers are the ones recognised
I think you missed the point, or I wasn't able to explain myself clearly.
I don't care how someone reaches status, I was just saying that if the new status holders spend the same as previous years and at the same time ex status holders don't spend anymore with BA, the fact that the number of status customer stays the same is not equal to financial improvement or success...