I don't particularly get it. Is this meant to sit below Vignette but above Voco and Indigo and be on the smaller scale e.g. sub-80 rooms?

I suspect this was done largely to distract from the figures they'll be publishing soon and to try and gather up some smaller hotels that don't want to be prescribed a multitude of standards.

Tbh, I kind of wish hotel groupa would go back to 5-10 brands as the differences are starting to get ridiculous.