Originally Posted by
littlemookie
Hilton Diamond is a joke and has been for a while, unless your travel is outside the US. I keep the status by holding the Aspire cc, which pays for itself with the various credits, but I have no expectations on upgrades, late checkout, or special treatment. I like the status for lounge access and breakfast. The creation of Diamond Reserve is proof that the approach of giving away top tier status via cc is backfiring for a group of truly loyal high-spending customers. Marriott Bonvoy is mid-tier status and not comparable to Globalist.
What this post is not taking into account is why Hyatt's program is so successful.
I don't disagree with you that the changes are bad for "a group of truly loyal high-spending customers." How many people on this forum truly fit into this category?
Hyatt is looking at the fact that someone is paying a high AF for a credit card despite thinking their loyalty program is a joke as evidence that they are not extracting enough value out of the program.