FlyerTalk Forums - View Single Post - FAKE/DISAVOWED: Upcoming Hyatt Changes - Unconfirmed Social Media Post
Old Feb 20, 2026 | 9:51 am
  #64  
littlemookie
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Originally Posted by ceflyer
I recognize why people are upset, but I suspect many (including the bloggers) are not fully thinking these changes through.

Both Hilton Diamond and Marriott Platinum are available, with no spend, to holders of the chain’s premium credit card. This new card is both more expensive ($795 is a steep proposition for many, and $150 more than the other chains) and requires $30k in spend just to make Globalist.

I expect people are dramatically overstating the impact in terms of inflating the elite ranks. I would expect most people this committed to the Hyatt ecosystem were likely already using a GOH or booking through Hyatt Prive for their high-end stays. On the margin, this probably makes SUAs more important — good thing Hyatt gives you 5 by the time you stay 60 nights and has by far the best policies vs. its peers.

On the award changes, Hyatt reimburses hotels for the full daily rate cost of a points room when the hotel is full. There was probably a huge chunk of these reimbursements going toward “essentials” properties during event days. (Think about booking a $800 Hyatt Place for 5,000 points 13 months out before a college graduation. Hyatt is on the hook for $800, and you earned them $75 or so worth of points from Chase/Bilt). They probably calculated that ~XX% — maybe even >50% — of their reimbursement “losses” were coming from these super-peak days, and that was threatening the future of the award chart. If this ensures long-term viability, which I suspect it helps, we should all be extremely supportive.
Hilton Diamond is a joke and has been for a while, unless your travel is outside the US. I keep the status by holding the Aspire cc, which pays for itself with the various credits, but I have no expectations on upgrades, late checkout, or special treatment. I like the status for lounge access and breakfast. The creation of Diamond Reserve is proof that the approach of giving away top tier status via cc is backfiring for a group of truly loyal high-spending customers. Marriott Bonvoy is mid-tier status and not comparable to Globalist.

What this post is not taking into account is why Hyatt's program is so successful.

1. They didn't inflate the top tier ranks and treated their Globalist better than competitors.

2. Upgrades occurred more frequently, and breakfast options at higher-end properties were good (i.e. not a separate limited menu or price limit that we see with other chains)

3. GOH, even post update, is unique and provided real value to many Globalists.

4. Hyatt footprint is considerably smaller, making any increase in top tier status far more dilutive than Marriott or Hilton.
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