I wonder what is the data value to Whoop and Oura to sell the larger volume of data as a broker to others. Drug companies? Location based ads? The Bluetooth is always broadcasting....

The metrics are neat, but... unless you are LeBron spending 1 to 2 millon a year to stay of healthy, hard to find a lot of value with these devices.

I think many are learning this via these deals. Of course, the subscription model is so tiring.