Some of the glitches I've reported relate to selecting medically necessary special assistance during a booking. It is the responsibility of every airline operating in the United States to follow the law, and those laws include making travel accessible to everyone. Not every non-standard action within Alaska's--or anyone's!--technology milieu is the result of factors within a given traveler's control.

I still choose Alaska proactively because I don't like monopolies or how they affect consumer choice; I'll pay extra to patronize a smaller or more local company.

I do think a user interface vital for receiving a paid-for service, in this day and age, should be rock solid. I'd prefer to need to call in for edge cases if necessary over having basic functionality fail in an app.