Originally Posted by
notquiteaff
I flew the other “AA” (Air Asia) for the first time last years. Two segments and the package I bought for bags and exit row included a hot meal and drinks. Everyone else also had the option of pre-ordering food and I think they also had some snacks for sale for those who hadn’t ordered anything.
Asian LCCs do a fantastic job with food service in Y sometimes even things like ordering from their extensive snack (and shopping) menu via the inflight wifi, plus the preorders. I have been impressed also flying Peach and Scoot. If any US carrier could replicate that it would be a huge hit. BOB appears so difficult in the US (sure AA is the worst but it's not like the "leaders" are that impressive) where elsewhere it seems so easy.
IDK why AA doesn't take the existing premium transcon (complimentary) offering and at least offer that exact menu for sale at least at major hub airports on transcons. I guess the cheese is the same.