I have taken the Aviva West Coast option on five return trips so far this year, trips I’d normally use BA for. I just got to the point that I realised they (neither BA or MAG) did not care. It’s required a bit of readjustment to my schedule (most of my trips are business with HBO) but with a Senior Railcard I’m getting first class returns for a little over £300. I also fly to NCL a couple of times a month; despite the odd delay or the jet bridge being out of action, the experience is so much more convenient and accessible than it is at MAN. BHD is the same story, if not a better experience which begs the question why BA remain blind to the damage being caused to their brand and revenue. I’m sure I’m not alone in making alternative arrangements.