Originally Posted by
billdokes
Do the credit cards not come with an annual fee? Doesn't Marriott make a lot of $$ off of the co-branded credit card business. Those nights aren't free to the cardholder.
In the airline world, there are some airlines that make more $$ from the FF scheme, largely on the back of co-branded cards, than they do flying people around.
Now back to the promo, it's designed to drive specific behaviour not to appease a particular cohort of Bonvoy members who show up to hue and cry on FT.
Yesterday i posted two links about Marriott corporation and the stock price jumping 9% at the open from the previous day closing. One of the headlines was the future outlook where Marriott CEO cisted new deal for credit cards looking favourable. Yes, Marriott makes money from CC's.
Unfortunately, the moderators removed the post .... but very relevant is the financial position of owner of any Loyalty Program, which can affect loyalty program benefits, offers, etc
Perhaps moderators will see / understand the connection and relevance.