Everyone's entitled to their feelings. This seems like a particularly bizarre hill to die on for a variety of reasons. BA/Kate Spade/the shopping mall made an offer for a short period of time. People acted in line with that offer. Those companies are now (apparently) honoring that offer. For what it's worth, Kate Spade's offered me 70 percent in rebates on purchases I've made through their store in the past through another portal, so I don't see this as particularly out of line for them.

You wrote that this was mortally wrong - I'm going to assume you're arguing it's morally wrong. I'm not sure how that's morally wrong when we're dealing with companies who charge massive premiums for handbags that cost a fraction of that amount of money to produce. Or with an airline that routinely lies about their EU261 responsibilities hoping that it'll stop people from pursuing what they deserve. Or who don't protect customer data after writing in the checkout process that it's safer to store our data with them than enter it in each time. Or anything and everything regarding the Dirty Tricks scandal with VS.

I don't suspect that we'll find common ground on this issue, so I'll leave my feelings there.