Originally Posted by
hhdl
There was a podcast with Parker last month where he said (paraphrasing) "improvements in hard/soft product don't translate to improvements in share of revenue because your competitors will duplicate the improvement" and then said DL found a way to operate reliably which competitors couldn't match and used that to grow share of revenue.
Delta got its cult status pre-COVID by being the airline described by the average flyer as: "my flight was on time, I had a cool touch screen, and the FA smiled when they handed me the Biscoff."
It's not that complicated.