FlyerTalk Forums - View Single Post - BA Club wins best loyalty scheme award
View Single Post
Old Jan 29, 2026 | 7:07 am
  #36  
orbitmic
FlyerTalk Evangelist and Ambassador: The British Airways Club
5M
100 Countries Visited
All eyes on you!
15 Years on Site
 
Join Date: Jun 2008
Location: Somewhere between 0 and 13,000 metres high
Programs: AF/KL Life Plat, BA GGL+GfL, ALL Diam, Hilton Diam, Marriott Gold, blablablah, etc
Posts: 33,172
Ft has .used to have its own awards. In fairness the process was not much better than this. You had to pick the best featured for each programme, then choose top airline (and hotel and car etc) scheme based on those best features.

I think popular votes have a value if they are done as equitably as possible (which for the reasons KARFA mentions is often not the case with many of those) but to do them in a user friendly way, one should enable the stick just as much as the carrot.

As such, personally, I would say that best airline loyalty programme and best airline loyalty features only are worthwhile i f other categories include worst airline loyalty programme and most disappointing changes.

praising best practice is useful, but you don’t advance customers’ rights by simply kissing airlines/companies’ you know what’s.

Originally Posted by hsumh316
Shall we do our own totally unbiased vote of readers of FT and hold the party at the CCR on April 30 to celebrate the winner? Get plaques for the best airline loyalty program and best airline and put it on the CCR dining tables?
orbitmic is offline