okay lets look at this another way.. with any business.. your source of income comes from your customers..
you will have all types.. those that will only fly you. those that will fly you most of the times when the price is decent..
and those that will always fly the cheapest ..
If you break down the revenue from each group.. ( am sure that more groups) and use that has a stick to determine
the path going forward for you company.. great..
not to make this utterly boring.. but to me.. when AA started to "re-imagine" the FF program.. it said to me..
they BIS was not the driving force . and $$$$$ was.. even though it was through other partners..
when you upset your most loyal customers.. most times.. those customers start looking else where..
anyway.. hopefully you get my pov