Originally Posted by
kokonutz
SEO is dead, and the future of AIO is unclear.
In the meantime creator collabs is where the $$$ is. It's where brands are spending marketing and advertising budgets ATM. I fully expect to see the Titans adopt this strategy soon enough if they haven't already.
This cuts both ways though, so its not all downside. All sites are seeing sharp drops in SEO traffic BUT so are the brands.
What can the brands do? They start to pump money into sites with a large established audience.
To take advantage, though, you need to a) sell your own ad space, b) sell sponsored content, c) allow sponsored social media content. We do all this and it is working well. None of the Boarding Area bloggers are.