Originally Posted by
iahphx
Unless Americans start taking a liking to the ultra low cost carrier product, Frontier will eventually go broke. In no universe do I think these guys could successfully pivot to a higher service product.
They've been floating the prospect of adding "first class" for a while now, and it's expected to appear later this year. Americans buy heavily into branding, and if they can get "first class" at a lower price point than on the legacy carriers, I can see a lot of demand for it. That experience could be a gateway for some to become F9 loyalists, or at least fly them more often.