These days it feels like there is a sale every single week, across a lot of different airlines.
Now it's the "original sale", recently it was the "business class sale", etc... I've even received an email from the Wine Flyer about the latest BA sale. Crazy how they're pushing it.

It kind of defeats the purpose when sales are that frequent (and don't offer huge savings). I'd rather get one or two sales a year with real discounts instead.