For those who weren't familiar with Kinetive media, it is, like so many things today, ads. In theory, "personalized advertising no matter where [travelers] are in their journey: at home, at the airport, during their flight, at their destination … and everywhere in between."

https://www.kinectivemedia.com

I'm sure there is a thread around here about it someplace, I may have even read it once but obviously forgot about it. Because what isn't ads nowadays. Ads have ads.