FHR is also a travel agent rate. You can get good perks with travel agent rates but the myth is that they're free.They aren't free. If you are smart with long-term stay, AAA, senior, school, and corporate discounts, you can book a hotel for much more cheaper than anything travel agents can offer you. Sometimes the discounts are as much as 70%. I used to book with agents but I stopped once I learned this (except to use my FHR credit).