They make it sound like an improvement, but I wouldn't be suprised if there will be some negatives, such as dynamic pricing. Pooling points is a positive.



The award-winning Choice Privileges® program is redefining loyalty

Starting in 2026, whether you're already a member or thinking of joining, you'll soon unlock new benefits and even faster ways to earn, redeem, and reach Elite status.



Earn elite faster

Become Elite in 5 nights

Earn Gold Elite status in just 5 nights and upgrade your status even faster with spend on hotel nights or with a Choice Privileges® Mastercard®.



new reward tier

Meet Titanium

Our new top-tier status for the most loyal members – featuring the new Titanium travel award.



get rewarded

Earn milestone rewards

Unlock more bonuses like Choice Privileges bonus points and gift cards—just for staying with us.



EARN MORE EVERYDAY

Cardholders get rewarded faster

Earn higher status and rewards with points earned using a Choice Privileges® Mastercard® on hotel stays and everyday purchases.



get rewarded

Return and earn

Get rewarded faster with 1,000 Choice Privileges bonus points after your 2nd and 3rd qualifying stays each year.



share YOUR POINTS

Share points and experiences

Pool your points with friends and family to reach your next getaway faster. Stay tuned: this exciting feature launches later in 2026.