Originally Posted by billdokes

Nice for AC's revenue you mean? That would be great for them as they will advise you that you're bid isn't sufficient any longer, that you've been outbid, so you increase your bid and then they notify the party you just outbid that their bid isn't sufficient any longer as they've been outbid, and so-on, and so-on it would go. Again, great for AC, not sure how much you (or your wallet) would really like it in the end as they play off basic human behavior to extract the most cash for the seat.