Originally Posted by TravelinSperry

I spend a lot on my Hilton Aspire Amex. >$60k+ annually past few years. Quite possible this new diamond reserve will signal the end of the card for me. I do like breakfast, but upgrades are hit or miss for me as Diamond already. Late checkout is rare (usually clocking in at 1pm and even then with a fight). Never 4pm (and obv that remains). The other benefits have value (I spend that amount to earn points, & get those FNCs which easily surpass the annual fee). But if the upgrades dwindle even further, then that puts Hilton on par with IHG to my mind. And that may devalue the card in my eyes. We shall see what retention offer comes my way.