FlyerTalk Forums - View Single Post - I still think Frontier will eventually go broke
Old Dec 9, 2025 | 5:20 pm
  #7  
rhwbullhead
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Originally Posted by asusc
Bingo. As the economy continues to get worse, more and more people will be looking for cheaper, alternative options, especially as the legacy airlines keep pushing more and more premium products, taking away additional coach seats from everyone.

That being said, I still have no idea how they make money on some of these flights, especially at some of the prices I pay ($19-65). Sometimes the flights are full, sometimes they aren't.
I wonder the same thing, but having flown recently with a few people, I think I understand how the average traveler thinks when booking Frontier. I've tried to tell these people to do stuff like check in at the absolute last moment, as they usually fill the middle seats first. Several friends say they don't want to risk it so they want to pay for the seat. I'm sure others get upsold with the way check-in or booking is set up to direct you to the upgrade buttons and then asking if you're sure you want to risk not having a seat assignment.
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