FlyerTalk Forums - View Single Post - I still think Frontier will eventually go broke
Old Dec 9, 2025 | 12:34 pm
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iahphx
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Originally Posted by Eszpresszo
Now, that would be a good merger - the two underdogs. The Spirit of the Frontier.
Everyone thinks that Spirit and Frontier will eventually somehow merge, and that is probably the likeliest of the scenarios. If Frontier had creative management like America West had 20 years ago, I could see some viable airline rising from these ashes. But I haven't yet seen that creativity at Frontier. They are just a bad airline. The whole business model seems to be growth oriented with the sale and leaseback of aircraft, and that strategy is predicated on expansion that everyone now knows is unrealistic. Frontier and Spirit need to merge and then SHRINK for awhile, concentrating on the limited markets where there is a demand for their services at price points they can command.

As I said, perhaps really good management could pull this off, but what we've seen from Frontier makes it doubtful to me that they will succeed. Of course, zombie airlines do tend to linger, and that is probably likely here as well as they search for a viable business model.
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