Originally Posted by
as219
So they hand out status via Aspire, then dilute Diamond benefits...and how exactly is this supposed to retain the loyalty of those of us who actually earn it without the CC?
I'm already on the fence as it is with the latest devaluations. If they cut Diamond benefits, I'm switching to a chain that rewards actually staying in and spending on their hotels.
If they cut benefits, what difference does it make how it is earned? Doesn't make the credit card holders any happier
While it is considered free diamond by many, it isn't free. If the value of points and stay quality is decreased, so has the value of the card and diamond.