Originally Posted by
orbitmic
The equivalent of the AF strategy is certainly not to limit F awards to bronze and above, it would be to limit it to gold and above, disallow awards for members of partner programmes starting with AA, and take ot out of the dynamic pricing (which is also an FB feature) to limit it to the highest band only and for one passenger only. Incidentally, it would also involve making the F product vastly better than it currently...
I think with the shrinking of F and the difficulty in seeing F redemption for the remaining routes that BA has already achieved this aim. Hands up anyone here at silver or below who gets regular redemptions in F. However at a 35000 ntp Gold or higher it is relatively easy with a GUF or a joker to do so if you plan it right. F redemptions also cost a lot in avios unless you combine them with vouchers, ensuring you have to fly a lot, spend heavily on amex or buy a lot of avios to gain a large enough balance.
BA hand out a few random first redemptions to keep the punters keen but they are getting as rare as unicorns.