This is it. As an NCL based leisure traveller who hovered around the Bronze/Silver borderline, I never meant much to BA individually, but there are tens of thousands of us, and collectively we far outweigh the number of big spending GGLs etc. As a group we would have contributed a significant amount of profit through millions of small decisions each year to choose BA over, say, an LCC. That incentive has now been decimated.


Realistically, I’m never going to make Silver under the new scheme, so the motivation to push sectors toward BA has disappeared. I’ll now be far more inclined to look at Jet2/EZY for short haul and other network carriers for long haul. Previously, all of that business would have gone to BA as I tried to scrape Silver and the benefits that came with it.

The cost to BA to provide those benefits was minimal (a loss of seat selection fees which I wouldn’t pay anyway, and a few beers in the lounge every now and then). They have lost, I would think, far more in revenue from me.