FlyerTalk Forums - View Single Post - LIVE: Hilton Honors Program Changes + Diamond Reserve
Old Nov 26, 2025 | 4:01 am
  #349  
RobUAIntl
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Join Date: Nov 2004
Location: San Jose, CA USA
Programs: UA Platinum 2MM, Marriott Lifetime Titanium, Hilton Aspire Diamond
Posts: 669
Originally Posted by fed planner
Would be a reasonable idea to create a tier specifically for cc holders, slotted below Diamond. Like a Diamond(-), although with a more appealing moniker. Perhaps remove lounge access, or provide a means to earn a lounge pass after so much spend. I haven't really thought this through, other than it seems another tier is needed and a separating the distinctions that now exist within the Diamond tier.
My guess is that Hilton Corporate makes too much from credit card fees from Amex to dare to overtly devalue the status of their cards -- gold for Surpass and Diamond for Aspire. This is more about profits for Hilton Corporate than rewarding loyalty...
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