Staying here now and finishing up an 8 night stay. Overall has been good, property, beach, pool are all amazing and water in the sea is crystal clear. However a few areas I don't like:

Hotel is full of Russian tourists. Can't really say I've heard any other nationals.
All chairs even on the beach are reserved by 9-930. Hotel allows this.
Breakfast is very poor for the standard of hotel. Poor quality and selection.
Service has been so and so.

Got a good upgrade to a deluxe king room close to the kids pool.

All in all with the great corporate rate I have (450AED/night with breakfast) I'm happy and world probably return. Wouldn't pay rack rate though closer to 1000AED right now.