For those who are cancelling.... what are you using instead?
For me I find ExpertFlyer to provide lots of useful information that I could not find elsewhere. I have been a subscriber since almost day one and while not traveling nearly as much as I used to, I still keep my subscription active. Considering all the other costs associated with travel, $99 a year is reasonable. As for offering a discount to new subscribers... absolutely EF should do that. The larger the subscriber base the better. I'd rather a larger subscriber base with new ones receiving a 30% discount than a smaller subscriber base where the price goes up 30%. So I welcome all efforts to increase the number of subscribers. When EF feel like the system is robust enough, they should activate the world of travel bloggers... offer an affiliate link to recruit new subscribers, get positive press, etc.