Originally Posted by
HadesNL
Honestly the drivel "
Premium Clubs, a growing collection of exclusive, on-property clubs, most commonly found at Hilton’s luxury, lifestyle or full-service hotels " screams to me that hotel owners of Doubletree, Hilton, Tapestry, Curio, LXR and Conrad will go forward in 2026 changing the name "executive" lounge to "frou frou name" premium lounge to evade the lounge operating as costcenter and within the 2027 new diamond reserve tier deployment timeline .
As a nostalgic reminder that times might be changing soon concerning Hilton and the network of executive lounges worldwide:
Executive Lounge and Club Ratings, Reports and Reviews: The Best and The Worst
Consolidated "Executive Lounge Access" thread
I agree with your prediction. I don't see how "premium clubs" can be a "growing collection" without rebranding previously ordinary exec lounges that diamonds had access to. The alternative, many new properties with premium clubs seems far-fetched at best...