Originally Posted by
intuition
Lumo (40k€) is just ≈8 longhaul return these days. I recall the top collector in the good old days did one longhaul in J every 2 weeks, would be around 1,3 Million TP today.
Another aspect of these numbers is that 2,2 million active members spend less than 2200-2500€ with Finnair and can't reach/maintain silver. That is almost 94% of the active member stock who's engagement is somewhere between 0 and 5 domestic returns. Maybe they are super loyal and high yielding without the need of a loyalty program, but usually the goal of a loyalty program is to move people up the tiers. So just looking at 94% not reaching any tier it seems like there is some potential
A lot of people may look at:
I'm paying €120 for an economy return. Why would I pay 3-5x that for business which gets me a sandwich on a 1hr flight, and maybe one or two other things?
People may fly a few times a year. What's the point in collecting miles, points, Avios that probably wont amount to anything, assuming you're aware of the programme in the first place.
Maybe people dont need to go anywhere. Happy in Finland, or could get a train / drive to another city.
BA, for example, pulled the rug out from under the feet of a large number of their members. Would you want to make frequent flyer plans based on future travel if at any time the airline could devalue any aspect?
€2500 is probably a sizeable chunk of someone's salary as well. A long haul holiday, a weekend or two away perhaps?
Most big spends are probably from a business / client paying rather than out of someone's own pocket.
I would need a lottery win to be able to drop money on 8x LH returns or the £65k required for BA GGL!