Originally Posted by
intuition
Lumo (40k€) is just ≈8 longhaul return these days. I recall the top collector in the good old days did one longhaul in J every 2 weeks, would be around 1,3 Million TP today.
Another aspect of these numbers is that 2,2 million active members spend less than 2200-2500€ with Finnair and can't reach/maintain silver. That is almost 94% of the active member stock who's engagement is somewhere between 0 and 5 domestic returns. Maybe they are super loyal and high yielding without the need of a loyalty program, but usually the goal of a loyalty program is to move people up the tiers. So just looking at 94% not reaching any tier it seems like there is some potential
I would think that the typical person spends somewhere between 200 (1x euro roundtrip) and 1500 (1x LH + some short haul) eur on airfare with finnair per year.
People still like to collect points. My parents once traded a bunch of Lufthansa points for a gas heater for the terrace and are still very happy with their “free” gas heater.
Fwiw, I think Finnair is doing rather well. After the closure of the Russian air space I thought for a moment that they may be best off just selling their assets, returning the funds to the shareholders and calling it a day. Their margin isn’t terrible for a government owned legacy airline.
Fleet age is definitely a problem, but they have invested in their cabins. Never had the feeling that AY planes are old inside.