Bazin has also previously spoken on the importance of F&B and locally inspired design when launching hotels, and this has certainly been applied to Emblems.

Each hotel will have an ‘Emblematic Ingredient’ showcased throughout the experience, from welcome drinks to culinary workshops. Apples are the star of the show at Lucknam, starting with a warming mulled apple infusion at check-in, followed by dainty cakes in the suites, and a 1687 cocktail aperitif featuring apple brandy.