Well i managed to find this one out by reading per chance at VFTW, a comment there,
https://viewfromthewing.com/1960s-er...18-passengers/
Seems an under embargo event where Hilton has invited thoughleaders and bloggers in person to explain and market the new changes! Expect 2026 to be full of resolutions, posts, hot press with a dash of new "Hilton Honnors" across all your usual media channels. This will for sure liven up a yearly depressive cold January 2026