Originally Posted by
Adam Smith
"Glowing Hearts" or "Glowing Hearted"
There's no brand consistency now, and there's no plan to have any going forward. Not to the level you're talking about.
Do we know which it is for sure? Is Glowing Hearts a reference to the Canadian National Anthem?
With regard to brand consistency, it's clear that they have put the 'metal in the air to meet the schedule' ahead of the damage to the brand that results from taking that action. Really quite shameful and in fact shows poor planning as they have to seemingly compromise one for the other.