Yeah, this leaves me confused about whom it is aimed at. Some things here that jump out to me are:

• 10 extra miles per 10 EUR spent. Even that seems like a pretty poor additional multiplier given that Plat is 8x and Ulti is 9x, so we just get a boost of 1 mile more.
• Exclusive promo rewards. This is potentially problematic. I can see promo awards for non-subscribers starting to disappear over time.
• 10% Discounts on upgrades and reward tickets are pretty paltry, and limiting it to just two reward tickets makes it quite poor.
• 20% extra XP could be interesting to som people I guess? But if you manage to get status anyway, does this make sense, and spending 699 to do that? Seems odd. Also, is it just XP or UXP as well since the 20% boost only applies to AFKL flights?

EDIT: I'd love to see what these exclusive promo rewards are actually like. Does anyone know if they are already live? I'm somewhat tempted to sign up just to take a look, but I have no idea how one would use the right to withdrawal in that case. Nvm, it appears the contact us page has to be used to exercise the right of withdrawal.