Originally Posted by DeathSlam

A million Avios sounds like a lot, but it's soon not going to be when they introduce dynamic pricing. On the other hand that might mean F availability comes up again, albeit at punitive cost. If we work on 1p\Avios, 1m Avios is effectively £10k. What could you book for cash for £10k? That's about 2 first class round trip tickets from the UK to the Maldives. Reward values are now definitely trending down to their cash equivalent. For NYC I guess you ought to be able to get nearly 3 round trips in F.
The rewards are definitely still there, but just maybe not on the dates you want. And not as far in advance as you might desire.