Experts say there is a trend of North Americans who are shelling out more to travel comfortably.

Air Canada reported that premium cabin revenues were up five per cent in the second quarter of 2025 compared to the same time last year.

In an emailed statement, a spokesperson from WestJet also told CBC that the airline has seen “double digit year-over-year revenue growth for their premium and business cabins,” though they declined to give specifics.