Originally Posted by
aww3583
Why does Peak Design, a legit company that does a ton of business and puts out some great products, need a Kickstarter?
They need the commitment to secure a line of credit to pay for the first production run.
They need to pay the factory for the majority of the 1st run, before the production run even starts (many times with bags like this it's around 75%, because raw materials make up more of the cost than labor). Then they need to pay for 100% of the order before it ships.
Peak Design is still pretty small, and a lot of their sales have slim margins after they pay the influencers their cut, and their market really is pretty small as well mainly geared to the enthusiast photographer and videographer, so I wouldn't say they do tons of business.