They took the ideas of a spend based program but thought it was too advantageous for the members, so they came up with an idea to transfer it into a random-based program!

Nothing drives loyalty as much as having your custumers utterly confused as to what is actually rewarded!


But seriously, isn't concensus that an cash-upgrade should be counted as spend and be included in the campaign, as long as the original ticket was booked during campaign?