I thought this may be worthy of it's own thread but here is the press release issued today.

British Airways launches new collectable range of Business Class amenity kits at London Gatwick, featuring British artwork and London-produced wellness products

• British Airways has unveiled a new limited-edition range of amenity kits in its Club World (long-haul business class) cabin, launching exclusively for London Gatwick flights
• Featuring four limited-edition designs for customers to collect, the travel pouch showcases artwork by British artists powered by art platform Rise Art
• The range includes bespoke products from anatomē, a luxury British wellness brand and London-based modern apothecary

British Airways has launched brand-new amenity kits in its Club World (long-haul business class) cabin at London Gatwick, part of a new partnership with luxury British wellness specialist anatomē.

The amenity kits are on offer to customers travelling in Club World from Gatwick from 26 October 2025. There will be four unique and bold designs from British artists in the range for customers to collect, as the flag carrier continues to push the brand and customer experience forward, celebrating British originality, creativity and relaxation at 35,000ft.

The amenity kit includes a bespoke 10ml moisturiser and a 3ml multi balm from anatomē, produced especially for British Airways, as well as ear plugs, a dental kit, an eye mask and socks. Exclusive and limited edition, the range of travel pouches are set to become immediately sought after, and used again and again by customers.

Calum Laming, British Airways’ Chief Customer Officer, said: “At British Airways we’re always looking to innovate for our customers, and, like our new global lounge concept and cabins, as well as our marketing campaigns and safety videos, we set out to signal a new direction, creating something bold and original, modern and unexpected that would surprise and delight our customers. We’re confident we’ve achieved that with this collaboration with outstanding homegrown British talent and wellness products by anatomē.

“The kits have been designed to be enjoyed during and after the flight. They’re ideal for reuse – whether as a travel pouch or an everyday carry-all. We’ve worked with anatomē to choose products that are both ultra-hydrating and relaxing, and we can’t wait to share them with our customers on board.”



More detailed info re the company and artists etc in the link below.

https://mediacentre.britishairways.c...duced-skincare