For the sake of brand consistency, Alaska will have to eventually make a decision about food on Hawaii flights. Will it come soon? Who knows? They could extend Hawaiian's free but mediocre food.to all Hawaii flights or extend Alaska's BOB program (better food but not free) to all Hawaii flights. Or they could do a combination of the two: say a free light meal in Y with an upgraded BOB available (like HA did for a while some years back).