Originally Posted by
Mokuea
I know this is so minor in the grand scheme of things, but Iʻve had my Hawaiian Airlines credit card since it was first issued by Wells Fargo in 1997. When BofA took it over, I remember they had a beautiful lava picture and it always ended up being a conversation piece. I know showing your physical credit card is becoming a thing of the past, but I do wonder what marketing studies show about the relationship between credit card design and adoption and usage.
Agree 100%. The HA CC design is stunningly beautiful:
The Atmos™ Visa cards in comparison feel rather uninspired. Like you said, it's a very minor gripe and it doesn't take away anything from the benefits the new Atmos™ Rewards program offers, but they definitely could have done better on the design front IMHO.