This is a little off topic, but I think the Atmos branding with the window logo imposed on different locations is very well done.
The pictures of the Trevi Fountain, Hanalei, are so beautiful.
But I do find the black credit card design a little underwhelming. The Ascent is nicer. To be fair, Alaska and BofA always had very boring and uninspiring credit card designs.
In keeping with the new Atmos branding I am wondering if BofA would consider having different design choices where we can pick a location design with the Atmos logo imposed on it.
Being Hawaii based I would love to have a Hawaii picture. Makes it feel personalized.
I wonder if others who live in target markets like Expats get to pick an iconic London or Paris pic if they live in England or France or in the US people who live in Seattle get to pick the iconic Seattle and Mt Rainier pic from Kerry Park.
I know this is so minor in the grand scheme of things, but Iʻve had my Hawaiian Airlines credit card since it was first issued by Wells Fargo in 1997. When BofA took it over, I remember they had a beautiful lava picture and it always ended up being a conversation piece. I know showing your physical credit card is becoming a thing of the past, but I do wonder what marketing studies show about the relationship between credit card design and adoption and usage.