FlyerTalk Forums - View Single Post - Aftermath of Brett Catlin's AMA on Reddit
Old Oct 7, 2025 | 5:11 pm
  #27  
notquiteaff
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Originally Posted by notquiteaff
Anyone want to summarize any points that weren’t known yet?
Alright, here is my summary with commentary (it's Flyertalk after all):

Q: Why doesn't "mileage activity" clearly separate EQM from RDM? This makes it very difficult to understand how Alaska comes up with its own totals.

A: We saw a lot of questions in this AMA about account activity and how points vs. status points are presented today. Honestly, we know it’s subpar right now and can make things confusing. Your example about EQM (elite qualifying miles) vs. RDM (redeemable miles) is spot on—it should be clearer and easier to understand. This is something we’re actively working on, and it’s an area we’re committed to improving. In fact, the team collectively wants this to be best-in-class—not just “good enough.” If you all have examples or ideas of what you’d like to see (including from other programs where it works well), please send them our way at [email protected]. Your input helps us shape a better experience.

Commentary: Seriously? They are asking for ideas and examples of what we want to see? Clearly this isn't actually something they are "actively working on". Very frustrating.

Q: does Alaska Airlines have any plans to introduce two-factor authentication (2FA) to better protect user accounts?

A: We know this is a major pain point, and honestly, fraud attempts are getting worse almost daily. It’s something we take very seriously, and it has visibility all the way up to our CEO. The good news: multi-factor authentication (MFA) is coming soon. It’s not just on the roadmap—it’s actively in the works because we know how critical this is for protecting accounts and peace of mind.

Commentary: Later in 2026? /s

Q: Right now, U space released within T-24 doesn't automatically upgrade elites. Rather, it's made available for any passenger to buy up to first class, often at steep discounts. Can elites have an opportunity to receive those upgrades first? Even if not complimentary, a sliding scale or window where Elites are prioritized to purchase the upgrade would be greatly appreciated.

A: (long winded explanation how the industry has changed... but top elites still get a lot of upgrades on AS). On your specific suggestion about U space within T-24: I hear you. If U space is open, we should be clearing upgrades. If you have specific examples of this not being the case please let us know [email protected]

Commentary: Surely there is a way for them to know/identify that upgrades aren't clearing even though U space is open? Do they really need members telling them each time?

Q: What is the timeline (if any) to support revenue Premium Economy booking on partner airlines via AS? At present, you’re forced to book those tickets on partner airline sites. Since they don’t ticket on 027 stock they earn significantly less miles. It would be ideal to at least have the option to book via AS since we are, in effect, penalized from an earnings perspective for not doing so.

A: Realistically we're a couple years out. It's on the roadmap and is something our product teams intend to rollout as we invest in our own global product experiences.

Commentary: Sigh

Q: What is the Atmos team doing to ensure more access to partner saver space awards for Atmos points to maintain the value of Atmos Points? Is the team also working on new or revived non-oneworld partnerships in the pipeline?

A: Thanks for the thoughtful question. Partnerships are a huge part of what makes Atmos special because they open up more of the world to our members. That’s why you’ve seen us add carriers like Starlux and most recently Philippine Airlines, and there’s more coming as we expand globally. On the flip side, losing partnerships is never fun. It’s too bad when consumers end up with less choice given the influence some very large carriers choose to wield over their partners. We share your disappointment there. As an aside, some of my favorite Atmos (Mileage Plan) redemptions have been on our partners. My spouse and I flew Emirates A380 First Class IAD–DXB–SYD years ago for a song, and I recently took my brother to Southeast Asia on Cathay in Business Class (BOS–HKG–BKK) - also an amazing deal. Huge shoutout to the Cathay team and their incredible First/Emerald lounge product in Hong Kong.

Commentary: non-answer

Q: How did you choose the benefits to offer with the Summit Card? Your offering Wi-Fi passes but customers with T-Mobile already get 4 passes full flight unlimited passes and one hour limit all flights. Whats happens when Starlink goes live... Quarterly Lounge passes but remove the $100 off for the L+ membership. This is a premium card, members are likely to already have a Lounge pass. It almost seems like you include things people already are likely to have in the hopes they will give the perk to someone else so that they may perhaps become an Alaska customer. This is most highly illustrated with companion points/passes... great if you have a companion (married and/or children, etc.) but of no value for those not in that category. Why not use the model you are moving to with EQPs in 2026, let customers choose the benefits that will meet their needs? I.e. Quarterly Lounge Passes OR $100 off the Lounge, 25,000 Companion Points or 12,500 points for self, etc.

A: This might be my favorite question. Working on the team that designed the Summit product, jointly with Bank of America and our consulting partner LEK, was a career highlight. There are so many directions you can take a cobrand card, and in many ways we had the benefit of being a late mover in this space. That gave us the chance to learn from what was out there and build something that could compete with bank proprietary cards while offering a unique proposition that drives excitement for the card and the program overall. Our digital teams crushed it bringing the vision to life, and we’re thrilled with the reception so far. My personal favorite feature is the 3x earn on foreign purchases. It’s unique and opens up a growth conduit for the program. There are over 3M U.S. expats living abroad, and I’d argue this is the best product for them, bar none. I’m also excited about the five hotel point transfer partners - not the core value prop yet, but it’s solid and gives us a platform to iterate and improve over time. One of our key design principles was avoiding a “coupon book” style card or something that only works for one type of consumer. We didn’t want to be a “me too” product - differentiation was critical. Thanks for the thoughtful feedback. This is exactly the kind of input that helps us make the product better over time.

Q: The atmos app redirects almost all buttons to a mobile website, almost defeating the purpose of having its own separate application. Any chance there’s a pipeline somewhere to better work on reducing these redirects and letting the mobile app standalone ?

A: The Atmos app will improve over time, and your feedback is very well taken—this is definitely a space to watch. For now, the app is still in Beta, and incremental functionality is limited. What I’ll say is that in the near term, we see Atmos as a way to test new features before they’re integrated into the Alaska and Hawaiian apps, which are far more complex and cover day-of-travel (higher-risk rollouts!). We want to be nimble and offer a better experience for our “superusers,” but totally get that the app feels light on extras right now and that redirects to mobile web can be frustrating. Reducing those redirects and making the app more standalone is absolutely on the roadmap—it’s part of why we launched Beta in the first place: to learn, iterate, and improve quickly.
Q: Would you re-consider being a transfer partner with Amex or other point program?

A: The short answer is that we’re not planning to reintroduce an Amex points transfer partnership. The Amex relationship was part of Hawaiian’s legacy program, and while we understand the appeal of those partnerships, our strategy is to invest in products that deepen engagement within our ecosystem rather than through competitor programs.

Q: Will the Alaska Lounge tickets, provided by the Summit CC, ever be usable at any of the Hawaiian Airlines lounges in Honolulu Airport? Hawaiian is currently building a new lounge. It would be great if the lounge passes could work there. Alaska bought Hawaiian, are you not one company now?

A: The short answer is yes, but there are a few practical hurdles. At Honolulu, we need to invest in the facilities and available space to support lounge access. That work is actively underway, but as you know, airport construction projects tend to take time.

Commentary: I didn't even realize that an Atmos card (the loyalty program of both airline brands) gives me lounge vouchers only valid at some of the Atmos airlines' lounges.

Q: ... please count partner flights for million miler status

A: I completely understand the perspective. We’re very focused on protecting the core tenet of our Million Miler program, which is actual miles flown on Air Group metal. That’s been a defining feature for decades, and we don’t want to dilute the ranks. We’re proud to offer what is arguably one of the most generous lifetime propositions in the industry.

Q: Why did you guys remove the benefit of using wallet funds with the Alaska CC companion pass. Some people like me were waiting to use the companion pass on Hawaiian wallet funds. Any chance you can revert this? This was a major loss for those cardholders with the pass.

A: I completely understand the frustration. The change around wallet funds and companion fares was part of a broader update, and candidly, we didn’t give enough consideration to the downstream impact on our members from this particular change. That’s on us. We are actively evaluating this internally. We know this was a valued benefit, and your feedback reinforces how important it is to revisit.

Commentary: I guess an email to [email protected] is in order.

Q: when will we see more multi partner awards. Like Condor+CX on one ticket without major increase in miles cost. That would be great

A: Rolling out multi-carrier redemptions has honestly taken longer than we initially planned, given the demands of the Hawaiian combination and our own global expansion. That said, we’re still committed to improving in this area with the goal of offering members the most content possible for redemptions. We won’t bat 1,000 here — there are always complexities with pricing and partner agreements — but we can absolutely do better than we’re doing today.

Commentary: It was a "when" question, not a "why" question

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